Earlier this summer, Power Marketing was selected to redesign a new logo, tagline and brand identity for the Washington County Free Library (WCFL). The WCFL was in the midst of a capital building expansion that doubled the size of the central library in downtown Hagerstown. The new building just opened to the public this week, and it was our job to create a memorable brand and graphic identity to reintroduce the library system to our community.
The old logo reflected the nation’s first book wagon, which was first introduced in Washington County, Md. in 1905. It had been the centerpiece of the library brand since the early 1900s. The library is very proud of its heritage, but they wanted a more current design that reflects the realities of libraries today. Continue Reading →