When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...
Earlier this year, Google’s Core Vitals update emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use many images, have integrations with 3rd party platforms (e.g., ...
Are you looking to create an impactful digital marketing strategy for your homebuilder brand? Partnering with a digital marketing agency can help you achieve your goals. However, hiring an agency is a complex process. It requires coordination between the client ...
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...
Custom homes are expensive, and potential customers want to know they will get their money’s worth. For this reason, photo galleries are an essential aspect of successful homebuilder websites. Photo galleries show your customers you’re capable of quality work; building ...
In difficult times like these, we often murmur that life was once much easier. That’s true when it comes to budgeting as a builder or developer. Historically a good builder budget was 5-8% of gross revenues. Five years ago it ...
