Every business has to a story to tell, and your blog is the perfect outlet for sharing this information with your audience. If you’re not blogging and your competitors are, they’re tapping into an audience you’re neglecting. Next time your prospects need advice, products or services, they’ll seek them from your competitors, not you.
Our long-time client, Advantage Homes, wanted an updated Maryland website design that was easy to update and manage, cleaner and used newer technology. The new website we designed offers improved navigation, functionality and sharing options.
With the end user experience in mind, we created a real estate website design that makes finding the perfect home much easier. The site now features a Floor Plan Search where users can browse Advantage’s homes by features like location, price range, number of rooms and more. Similar to the search options on sites like homes.com, this helps narrow down the search to homes that are feasible and affordable.
With the View Specifications section in each community, users can browse and select specific features and design center options to build their décor, color scheme and finishing touches. From exteriors, lighting and flooring options, to plumbing, countertops, appliances and more, this section features photos and product descriptions that inspire homebuyers to create a beautiful design style that is uniquely their own.
The View Area Amenities tab allows users to scope out nearby schools, restaurants, stores and more located near an Advantage community. The View Site Plan tab features a detailed map of each lot’s location within a community. Advantage Homes can easily and frequently update lot availability. Users can check the status here and view a specific lot’s proximity to community amenities including parks, pools, walking trails and scenic views.
Social media plugins are now featured in each community section. Homebuyers can easily share a model with friends and family via Facebook, Twitter and Google+.
Here’s what the real estate website design looked like before…
… and here’s what it looks like now.
What do you think of our Maryland website design?