Maryland Sound International: A Case Study

Since 1966, Maryland Sound International (MSI) has delivered professional sound production that audiences remember. Founded to serve Frankie Valli & The Four Seasons on their national tour, MSI soon inspired organizers of the world’s most anticipated events to call on MSI for sound production. Today, MSI is one of the leading production companies in the world. Their services include special event production, concert touring systems, equipment specification, installation services and much more.

The Challenge
MSI contacted Power Marketing in the fall of 2012 wanting to reach a larger share of the corporate event market for providing sound production. Ultimately, they wanted to generate sales leads, serve as a sound resource for potential clients and drive more traffic to their website. Though MSI is an international company, they wanted to first focus their website traffic on local (Baltimore metro area) corporate and nonprofit organizations.  Continue Reading →