The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...
Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series. Based on ...
You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s ...
Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand. With more than 1.23 million users, it’s hard to ignore the social networking powerhouse ...
The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business ...
The U.S. Postal Service’s annual Household Diary study reported that direct mail campaigns are still highly effective in the digital age. Postcard marketing is a popular and cost-effective way to reach out to customers. Even young people respond well to ...
Marketing is one of the most important investments for any business. Without it, your customers may never know about your brand, your products or why you’re better than your competition. But, deciphering the variety of options for your marketing strategies ...
Every business has to a story to tell, and your blog is the perfect outlet for sharing this information with your audience. If you’re not blogging and your competitors are, they’re tapping into an audience you’re neglecting. Next time your ...
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...
Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms increasingly serve as channels through which purchases and conversions are made. According to Search Engine Land, nine out ...
