#10. Proper Marketing Leads To Your Business’ Credibility
Promotion is imperative to the validity and trustworthiness of your product or service.
#9. Strategic Marketing Allows You To Target Your Ideal Audience
Marketing enables you to strategically focus on the exact demographic most likely to require your goods.
#8. Marketing Keeps Your Audience Aware Of Your Goods & Services
Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →
Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your Homebuilding Website On Google and Not Speaking The Home Buyers’ Language—you can call me directly at 301.416.7861.
Ok, let’s get into this week’s topic: Poor Use Of Social Media!
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Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!
Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →
Home building marketing experts are everywhere… or are they? I am amazed today by the number of people who claim to be experts in marketing new homes, yet have no frontline experience! It is almost today’s version of: “If you tell a lie enough times, everyone—including you— begins to believe it.” Continue Reading →
Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand.
With more than 1.23 million users, it’s hard to ignore the social networking powerhouse that is Facebook. While many use the platform to stay connected with friends, family and their favorite brands, the marketing potential Facebook offers businesses is tremendous. But too often, companies create a page, post when there’s nothing better to do, casually ignoring its followers. This, Dear Readers, is more than a missed opportunity, it’s a horrible mistake. Continue Reading →
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start anew, we scan our closets, bedrooms, offices and garages in search of anything that can be cleaned, reorganized or pitched altogether. But, what about our marketing strategies? Continue Reading →
With more than 300 visitors, the ThompsonGas retail showroom grand opening on Saturday, Sept. 29 was a huge success! We joined our friends at ThompsonGas to help plan the event and participate in the day’s festivities.
The celebration featured a live radio broadcast, weeklong discounts and giveaways — 50 gallons of propane and free HVAC maintenance agreements daily the week of the opening, plus a FREE gas grill! — food, entertainment and family-friendly activities.
The entire Power Marketing team was on board to help plan, advertise and attend the celebration. Our power team of designers and writers prepared interior signage and window films for the showroom; planned and set up the interior design including wall quotes, paint colors and furniture; created event promotions and giveaways; and produced all marketing strategy and print design for the event, including marketing social media, email marketing, press releases, postcards, copywriting & editing, and more.
From safe and clean outdoor living supplies and accessories, to grills, propane and one of the most extensive fireplace displays in the area, customers can count on ThompsonGas for the finest propane gas services and competitive prices around. A special thanks to ThompsonGas for letting us take part in this special event.
If you haven’t yet, stop by the showroom on 6708 Old National Pike in Boonsboro, Md.! And check out our website to learn more about our brand strategy services, internet marketing capabilities and other professional services we offer at Power Marketing.
To see more photos from the grand opening celebration, visit our Facebook page.