Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand. With more than 1.23 million users, it’s hard to ignore the social networking powerhouse ...
The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business ...
Marketing is one of the most important investments for any business. This reoccurring marketing series features frequently asked questions and concerns business owners have about their marketing efforts, answered by Power Marketing President/Owner Brian Flook. This week, we asked Brian ...
The U.S. Postal Service’s annual Household Diary study reported that direct mail campaigns are still highly effective in the digital age. Postcard marketing is a popular and cost-effective way to reach out to customers. Even young people respond well to ...
Marketing is one of the most important investments for any business. Without it, your customers may never know about your brand, your products or why you’re better than your competition. But, deciphering the variety of options for your marketing strategies ...
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...
Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people ...
Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate ...
Have you looked at our Facebook page lately? If so, you’ve seen our holiday campaign “Stacy on the Shelf,” starring our own Account Executive Stacy Miller. This unique twist on the popular holiday tradition “Elf on the Shelf” has delivered ...
The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and ...
