I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).
PowerMarketing

Authored by Scott Piper

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...