PowerMarketing

Authored by Power Marketing

Marketing Blunders Part Five: Not Speaking Your Buyers’ Language

Hello again homebuilders. This week we’re almost at the halfway point of our ongoing series “Marketing Blunders To Avoid”, and I’m glad you checked in for this one! Are you certain you’re speaking the language home buyers understand? Let’s make ...

Marketing Blunders Part Four: Your Website Isn’t Indexed By Google

Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, ...

Marketing Blunders Part Two: Not Tracking & Measuring Results

Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready?

These Marketing Blunders Are Costing You Sales Part One

Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more ...

A Free Holiday Gift For You!

  A Free Holiday Gift For You! I just wanted to say “Thank You” for being a Tuesday Tips subscriber. I’m hoping you’re finding these valuable marketing techniques and strategies as useful as I do. When my team and I ...

If Creative Content Is So Crucial, Why Is It So Often Ignored?

Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative ...

Builders — Give Your Leads A Reason To Not Eliminate You

Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website? That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain. How many of you can recall the thrill of something ...

To Successfully Market, You Must First Thoroughly Understand

  I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand ...

Another Step To Help You Get The Most From Your Leads

Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary?

3 Ways To Pummel The Online Competition

Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...