Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing page should direct the recipient to the specific offers or a form to claim these specials. The landing page serves as an end point your recipient “lands” on if s/he deems your content worthy and decides to follow through with what you’re offering.
A successful landing page does a few things:
- It engages your audience.
- It prompts visitors to click through to your website.
- It encourages visitors to do what you want them to do (buy or contact you) and explains why they should do it.
- It gives visitors permission for you to follow up with them by way of registration.
- It informs the recipient of something they need to know about. It provides value!
If your landing page isn’t designed to prompt a certain action or response from visitors, then it’s pointless. Continue Reading →
The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and marketing services to improve the North Pole’s Internet success. Check out these behind-the-scenes photos of how our team turned a creative idea into an online success.
Stacy the Elf, getting ready for her close-up.
Krista & Amanda lend a hand with last-minute styling details.
“How does my hair look, you guys?”
Matt, photographer and designer extraordinaire, takes a few shots in the front lobby of Power Marketing & Coldwell Banker Innovations. The white wall in the background made it easier for Stacy to be “cut out” and “shrinked” in Photoshop.
Strike a pose!
“She’s an angry elf. She must be from the South Pole.”
“You want me to do what? Let me write this down!”
“SANTA?!!! I KNOW HIM!!!!”
Only a few more shots left. How do you feel about that, Stacy the Elf?
From photo to Photoshop, here are a few screenshots of how Matt transformed Stacy Miller into Stacy the Elf throughout our office.
If you missed any of Stacy’s adventures, click here to see her photos on Facebook.
‘Twas the month before Christmas, and in every house
Not a customer was buying, not a click of their mouse
Sound like a holiday nightmare to you, too?
As a business professional, the holiday season is a crucial time of year to meet the needs of your customers and clients. Whether you’re a B2B company or retailer, a successful holiday marketing strategy can help build or solidify relationships with your customers, promote your brand and boost your bottom line. To help maximize your profits this holiday season, consider these creative, holiday marketing tips and ideas. Continue Reading →
Our client, Maryland winery Big Cork Vineyards, wanted a holiday-inspired ad to spread word about a special discount they’re offering: free online shipping through Dec. 15. The ad currently is running in the Frederick-News Post‘s print and online editions. The goal was to feature the offer while creating an eye-catching design that lets readers know the offer is a limited-time, holiday-only special.
Lead Designer Amanda Linthicum chose a red, green and black color palette to agree with the holiday theme. She created the lightbulbs by hand in PhotoShop. The headline copy is catchy, attention-grabbing and holiday inspired. The copy explains why Big Cork’s award-winning wines are the perfect addition for any holiday meal.
To create successful advertising, whether in print or online, you need to understand the medium. Our Maryland marketing company has created hundreds of successful ad campaigns over the years. Now let us create one for you. Call us today at 301-416-7861 or inquire by email to PMsales@power-marketing.com. To see more of our advertising portfolio, click here.