The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and looking for a company to make an impression.
This is why marketing is so important — you need to get your company in front of the people actively looking for your service. Marketing strategies for home builders are continually evolving, but this basic idea will always be the same.
So how do you connect with potential clients? What can you do to position yourself to capture these leads?
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Is Email Marketing Still Effective?
Email has been a major way people have used the internet since the very beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of the internet has changed. Most people check their emails at least once every day. And many people check their email multiple times throughout the day.
This has led many companies to make use of this habit by targeting people’s email inboxes for marketing communications. This practice has been around for a long time, but is it still relevant? Pop up ads were used with extreme frequency in early iterations of internet usage, but they have been scaled back because many users found them annoying.
Is the same true for email marketing?
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Strategic Marketing to help Home Builders Sell More Homes
Podcasts for Serious Home Builders Looking into Digital Marketing
Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing for home builders. Dan recently wrote a blog post on the idea and asked why don’t more home builders realize they’re in the retail business? Maintaining a reputation and brand for good customer service can have long-lasting benefits for home builders, yet many don’t place an importance on this idea.
But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a contractor. This information for contractor marketing is vital to sellers and builders.
So sit back and enjoy this informative discussion by a Top Home Builder Marketing Agency on strategic marketing, customer service, and why builders need to maintain websites and digital marketing for home builders.
Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting. Are you looking to increase the number of homes you are selling?
Contact us for more information.
Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time!
Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your homebuilding website.
The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities.
So don’t wait any longer! Get your email campaign started today!
Schedule your FREE consultation now!
Republished from Infusionsoft.com, December 6th, 2016. Written by Jake Johnson.
Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email address.
Those are solid efforts, but if you want to kick your list growth into hyperdrive, you have to get creative. Here are five proven ways to grow your email list. Continue Reading →
There are so many benefits included when utilizing a marketing automation service to attract and nurture qualified leads, but one of the true perks that doesn’t get enough attention is what happens after the sale. Continue Reading →
Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →
Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.
In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →
Hello again and welcome back to our detailed series “How Can I Improve My Website?”—A handy seven-step approach to ensuring your online home is ready to convert passive lookers into excited clients. If you’re just joining us, welcome! This week I’m going to reveal what I think is one of the best techniques you can implement to attract more customers. Best of all, this one simple tool works 24/7 to ensure your leads become vested in buying their new home from you. Continue Reading →
My tip this week is a bit different!
I hear regularly that many of you enjoy reading our very brief tips.
This week I want to invite you to attend a limited seating, one-hour presentation highlighting the incredible power of Infusionsoft and how we can harness it to grow your organization’s success. Having a CRM and Marketing Automation package isn’t optional today; nearly all business begins online and if you want to capitalize on that opportunity, you’ll need what we have to offer.
Click here to reserve your seat for this crucial opportunity to be held at our Hagerstown, MD office. This one meeting can literally change your business forever.
Next week we will continue our series “How Can I Improve My Website?”—if you haven’t had the chance to read the past entries, now is the time!