Home Builder Email Marketing: Effective or Annoying?

Posted June 17, 2020 by admin

Home Builder Email Marketing Effective or Annoying_home builder email marketing_Power Marketing_Hagerstown MD

 

Is Email Marketing Still Effective?

Email has been a major way people have used the internet since the very beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of the internet has changed. Most people check their emails at least once every day. And many people check their email multiple times throughout the day.

This has led many companies to make use of this habit by targeting people’s email inboxes for marketing communications. This practice has been around for a long time, but is it still relevant? Pop up ads were used with extreme frequency in early iterations of internet usage, but they have been scaled back because many users found them annoying.

Is the same true for email marketing?

Continue Reading →

Builder Radio Podcast: Selling More Homes – Episode 103

Posted March 2, 2020 by admin

Strategic Marketing to help Home Builders Sell More Homes

Podcasts helping Home Builders Selling More Homes with home builder marketing solutions

Podcasts for Serious Home Builders Looking into Digital Marketing

Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing for home builders. Dan recently wrote a blog post on the idea and asked why don’t more home builders realize they’re in the retail business? Maintaining a reputation and brand for good customer service can have long-lasting benefits for home builders, yet many don’t place an importance on this idea.

But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a contractor. This information for contractor marketing is vital to sellers and builders.

So sit back and enjoy this informative discussion by a Top Home Builder Marketing Agency on strategic marketing, customer service, and why builders need to maintain websites and digital marketing for home builders.

Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting. Are you looking to increase the number of homes you are selling?

Contact us for more information.

Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results

Posted August 7, 2018 by admin

Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time!

Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your homebuilding website.

The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities.

So don’t wait any longer! Get your email campaign started today!

Schedule your FREE consultation now!

5 Proven Ways to Grow Your Email List

Posted December 13, 2016 by admin

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Republished from Infusionsoft.com, December 6th, 2016. Written by Jake Johnson.

Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email address.

Those are solid efforts, but if you want to kick your list growth into hyperdrive, you have to get creative. Here are five proven ways to grow your email list. Continue Reading →

Marketing Automation And Why You Need It (Part Four: Time To Upsell)

Posted November 1, 2016 by admin

part-four-time-to-upsell

There are so many benefits included when utilizing a marketing automation service to attract and nurture qualified leads, but one of the true perks that doesn’t get enough attention is what happens after the sale. Continue Reading →

Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Posted October 18, 2016 by admin

part-two-nuture-your-leads

Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Posted October 11, 2016 by admin

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Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.

In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →

How Can I Improve My Website? (Part Five: Capture Those Leads!)

Posted August 16, 2016 by admin

Marketing Automation Blog Part 5

Hello again and welcome back to our detailed series “How Can I Improve My Website?”—A handy seven-step approach to ensuring your online home is ready to convert passive lookers into excited clients. If you’re just joining us, welcome! This week I’m going to reveal what I think is one of the best techniques you can implement to attract more customers. Best of all, this one simple tool works 24/7 to ensure your leads become vested in buying their new home from you. Continue Reading →

A Very Special Free Invitation

Posted August 9, 2016 by admin

Brian Flook Power Marketing Building Industry Expert

My tip this week is a bit different!

I hear regularly that many of you enjoy reading our very brief tips.

This week I want to invite you to attend a limited seating, one-hour presentation highlighting the incredible power of Infusionsoft and how we can harness it to grow your organization’s success. Having a CRM and Marketing Automation package isn’t optional today; nearly all business begins online and if you want to capitalize on that opportunity, you’ll need what we have to offer.

Click here to reserve your seat for this crucial opportunity to be held at our Hagerstown, MD office. This one meeting can literally change your business forever.

Next week we will continue our series “How Can I Improve My Website?”—if you haven’t had the chance to read the past entries, now is the time!

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by admin

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

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