Believe it or not, we’re nearing the end of 2013. As we’re gearing up for a new year of fresh marketing strategies, it’s important to account for growth in content marketing. Simply stated, content marketing focuses more on building a relationship with your target audience than delivering a hard sell. The goal is to build trust, branding, awareness and positive sentiment with current and potential customers, and that’s what content marketing delivers.
Content often included in a content marketing strategy includes blog posts (like this one), email newsletters, guest blog posts, social media marketing, white papers, webinars and more. As consumers continue to tune out traditional, intrusive marketing communications, Forbes predicts we’ll see a number of content marketing trends next year. Here are a few predictions: Continue Reading →
photo courtesy of iCrossing
Another year is coming to an end, and a new one beginning. This month, the Content Marketing Institute put together its fifth annual predictions for social media and content marketing in 2013. More than 80 marketers offered their predictions on everything from mobile, video & photography, to social demand, print, web design and more. Here are a few key notes from the study:
• More and more companies will restructure internally to support their content marketing efforts. We’ll see more titles like Production Manager, Content Strategist, Social Media Manager and Chief Content Officer.
• Visuals and video will rule content creation. With social media platforms like Instagram, Pinterest and YouTube, users will continue looking for creative graphics, photos and videos in place of text.
• Marketers will rethink “web only” applications and adapt to all content cornerstones. Because tablets, smartphones and laptops make up many buyers’ multi-device ecosystem, “responsive web design meets the challenge of not knowing which screen the user prefers by providing an optimal viewing experience.”
• “Brands’ leveraging content marketing will be focused on VOICE and continue to humanize their messages, making their employees and partners the center of attention. Faces, not logos.” (Note: the Power Marketing team agrees. Every time we post a photo of our team or a client, our followers go nuts! People want to relate and trust other people, so putting a recognizable face to the brand makes it easier to do so. For more tips, click here.)
Where do you see your social media efforts headed in the next year?