Home Builder Email Marketing: Effective or Annoying?

Posted June 17, 2020 by admin

Home Builder Email Marketing Effective or Annoying_home builder email marketing_Power Marketing_Hagerstown MD

 

Is Email Marketing Still Effective?

Email has been a major way people have used the internet since the very beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of the internet has changed. Most people check their emails at least once every day. And many people check their email multiple times throughout the day.

This has led many companies to make use of this habit by targeting people’s email inboxes for marketing communications. This practice has been around for a long time, but is it still relevant? Pop up ads were used with extreme frequency in early iterations of internet usage, but they have been scaled back because many users found them annoying.

Is the same true for email marketing?

Continue Reading →

Builder Radio Podcast: Selling More Homes – Episode 108

Posted June 3, 2020 by admin

Podcasts helping Home Builders Sell more with the use of Home Builder Digital Marketing SolutionsHow you can best help a customer in the housing market:

Welcome to episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Jerry Costanzo of G.L Costanzo and Associates. Mr. Costanzo has a long background as a sales manager and consultant.

How soon would you like to be in your new home? What are you truly looking for? What is your budget?

These questions will dictate how you can best help a customer in the market for a new property.

Sit back and enjoy the informative discussion on how to properly match a potential buyer with a property that will best fit their wants and needs.

Click here to listen to Episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders.

Contact us for more information for Digital Marketing and Web Design.

New Home Builder Marketing Tips

Posted May 13, 2020 by admin

Steps to represent how Marketing has a steep learning curve, but Power-Marketing provides New Marketing strategies for Home Builders in Hagerstown, MD

Marketing Strategies For Home Builders

New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.

There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.

Marketing Tips for Home Builders:

  • Create a Custom Website built for Home Builders
  • Design a Rememberable Brand to Reflect Trust
  • Target for New Home Sales Traffic
  • Create 3D Renderings and Interactive Floor Plans
  • Offer Virtual Tours on Your Home Builder Website
  • Provide Case Studies & Content Writing for Builders
  • Social Media Marketing for New Home Builders

Continue Reading →

The Importance of a Quality Home Builder Logo

Posted April 13, 2020 by admin

McDonalds Logo shows the Importance of a Logo for Home Builders. Providing General Contractor Logos by Power Marketing in Hagerstown, MD

Your Home Builder Logo is the First Step to Success

Why Your Home Builder Business Needs A Strong Logo & Brand

Home building businesses establishing a strong home builder logo and brand is a lot to manage. Getting a Website and Logo off the ground is almost as difficult as putting up the foundation of a new building. You’ve been refining you home building skills for years — but have you been refining your logo and company brand at the same time?

Quality work is the number one aspect that will make or break your home builder’s brand and logo design. A slick marketing campaign isn’t going to make up for a subpar logo and brand. But at the same time, great work won’t get noticed if people don’t know about your company.

Here are a few reasons why Home Builders need to create an awesome logo and a rememberable online brand for their digital marketing.

  1. Build Brand Identity & Digital Marketing
  2. Create A Home Builder Logo For People To Take Notice
  3. Let Your Logo Be The Face Of Your Home Building Company
  4. A Home Builder’s Logo Builds Loyalty
  5. A Logo Sets You Apart from other Home Builders
  6. Your Logo and Brand Help People Remember Your Home Builder Business

Continue Reading →

How PPC Can Help Home Builders

Posted March 16, 2020 by admin

How PPC Can Help Home Builders_home builder ppc_Power Marketing_Hagerstown MD

Pay Per Click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet, you just might not recognize them as PPC ads. This is because they are mostly unobtrusive.

PPC can be displayed on a variety of websites. Social media outlets such as Facebook and Linkedin frequently display PPC advertisements. Google has their own version of PPC which they call AdWords. These are the results you often see toward the top of the search result page, but separate from the results themselves.

They are called “pay per click” because businesses don’t actually pay to post these ads unless a user clicks on them. This is different than traditional advertising where the business pays simply for their ad, perhaps on a billboard or TV commercial, to simply exist. PPC doesn’t cost the business money until a potential customer follows the link.

So now that we understand PPC advertising, how can it help a home builder? What benefits can be gained from PPC as opposed to other forms of advertising?

Continue Reading →

How Builder Lead Management Translates Into New Home Sales

Posted February 24, 2020 by admin

Home Builder Lead Management

Many people think the most difficult part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it wasn’t, homes wouldn’t be more expensive than a car. But the steps that lead up to the actual construction is where a business truly makes their money.

Builders and Contractors needs to be able to stand behind their work. Anything less than quality work will be unacceptable to the customer. But a home builder without proper lead management won’t get the opportunity to close new home sales. And construction won’t happen without a sale.

A lot of builders don’t focus on lead management despite its importance. This could be due to many different factors—they don’t have the proper software, they don’t have relevant experience, or maybe leads fall through the cracks simply because it’s difficult to keep track of them.

But builder lead management doesn’t become any less essential just because it’s difficult. The good news is that there’s help for builders that either don’t have time to manage their leads, or don’t have a good system for doing so.

Here’s how proper lead management can lead to new home sales.

Continue Reading →

Marketing for Builders: 5 Tips for 2020

Posted January 18, 2020 by admin

Marketing for Builders: 5 Tips for 2020

You’ve been working for a long time to establish your business. First, you had to learn the skills. Then you had to perfect them. And now that you’re business is up and running, there’s only one thing left for you to get—customers.

And though it might be tempting to focus strictly on your craft, there’s a lot more that goes into a successful business than a great service or product. After all, a restaurant could serve the most delicious hamburgers in the world, but no one will buy them if they don’t know the restaurant exists.

This is where marketing comes in. A strategic marketing plan can translate into more sales, more profits, and a successful business. But without it, you’re simply selling a delicious hamburger to nobody.

So how do you spread the word about your expertise? Here are the essential points to consider regarding marketing for builders.

Continue Reading →

3 Quick Tips For Business Owners In 2017

Posted December 30, 2016 by admin

3-quick-tips-for-business

Have you committed to any New Year’s business resolutions for 2017? Here’s three suggestions that just may help your sales team and staff not only be more productive in the upcoming year, but will enable you to better understand whether they’re doing the job you hired them for. 
Continue Reading →

Maximize Your Facebook Business Page (Part Five: Share, Like & Comment)

Posted December 5, 2016 by admin

part-five-share-like-comment

You will need to dedicate time to browsing Facebook pages of your identified demographics. Friend them. Follow them. Like and share their posts. This is the social media equivalent of walking around the room at a party, introducing yourself and getting to know everyone. Failing to interact with others is the same thing as being a wallflower, and that simply isn’t going to help your business. Continue Reading →

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

Posted November 29, 2016 by admin

part-four-post-frequency-scheduling

As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount. Continue Reading →

Builder Radio Logo
Power Marketing Logo
Easy LeadLocker Logo
Power Marketing provides exclusive marketing solutions for Home Builders.
Web Design for Home Builders – SEO – Google Ads – Social – Email – Web Security – E-commerce – Full Web Support – More