Builder Radio Podcast: Selling More Homes – Episode 108

Posted June 3, 2020 by admin

Podcasts helping Home Builders Sell more with the use of Home Builder Digital Marketing SolutionsHow you can best help a customer in the housing market:

Welcome to episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Jerry Costanzo of G.L Costanzo and Associates. Mr. Costanzo has a long background as a sales manager and consultant.

How soon would you like to be in your new home? What are you truly looking for? What is your budget?

These questions will dictate how you can best help a customer in the market for a new property.

Sit back and enjoy the informative discussion on how to properly match a potential buyer with a property that will best fit their wants and needs.

Click here to listen to Episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders.

Contact us for more information for Digital Marketing and Web Design.

New Home Builder Marketing Tips

Posted May 13, 2020 by admin

Steps to represent how Marketing has a steep learning curve, but Power-Marketing provides New Marketing strategies for Home Builders in Hagerstown, MD

Marketing Strategies For Home Builders

New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.

There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.

Marketing Tips for Home Builders:

  • Create a Custom Website built for Home Builders
  • Design a Rememberable Brand to Reflect Trust
  • Target for New Home Sales Traffic
  • Create 3D Renderings and Interactive Floor Plans
  • Offer Virtual Tours on Your Home Builder Website
  • Provide Case Studies & Content Writing for Builders
  • Social Media Marketing for New Home Builders

Continue Reading →

How PPC Can Help Home Builders

Posted March 16, 2020 by admin

How PPC Can Help Home Builders_home builder ppc_Power Marketing_Hagerstown MD

Pay Per Click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet, you just might not recognize them as PPC ads. This is because they are mostly unobtrusive.

PPC can be displayed on a variety of websites. Social media outlets such as Facebook and Linkedin frequently display PPC advertisements. Google has their own version of PPC which they call AdWords. These are the results you often see toward the top of the search result page, but separate from the results themselves.

They are called “pay per click” because businesses don’t actually pay to post these ads unless a user clicks on them. This is different than traditional advertising where the business pays simply for their ad, perhaps on a billboard or TV commercial, to simply exist. PPC doesn’t cost the business money until a potential customer follows the link.

So now that we understand PPC advertising, how can it help a home builder? What benefits can be gained from PPC as opposed to other forms of advertising?

Continue Reading →

How Builder Lead Management Translates Into New Home Sales

Posted February 24, 2020 by admin

Home Builder Lead Management

Many people think the most difficult part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it wasn’t, homes wouldn’t be more expensive than a car. But the steps that lead up to the actual construction is where a business truly makes their money.

Builders and Contractors needs to be able to stand behind their work. Anything less than quality work will be unacceptable to the customer. But a home builder without proper lead management won’t get the opportunity to close new home sales. And construction won’t happen without a sale.

A lot of builders don’t focus on lead management despite its importance. This could be due to many different factors—they don’t have the proper software, they don’t have relevant experience, or maybe leads fall through the cracks simply because it’s difficult to keep track of them.

But builder lead management doesn’t become any less essential just because it’s difficult. The good news is that there’s help for builders that either don’t have time to manage their leads, or don’t have a good system for doing so.

Here’s how proper lead management can lead to new home sales.

Continue Reading →

3 Quick Tips For Business Owners In 2017

Posted December 30, 2016 by admin

3-quick-tips-for-business

Have you committed to any New Year’s business resolutions for 2017? Here’s three suggestions that just may help your sales team and staff not only be more productive in the upcoming year, but will enable you to better understand whether they’re doing the job you hired them for. 
Continue Reading →

Maximize Your Facebook Business Page (Part One: The Set Up)

Posted November 8, 2016 by admin

part-one-facebook

For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page. Continue Reading →

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Posted October 11, 2016 by admin

marketingautomationimage

Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.

In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

Posted October 3, 2016 by admin

contentp4

It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, you’re losing out to your competitors.

Here’s how to make sure your website gets the exposure your homebuilding business deserves. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by admin

part-three-get-to-point

Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)

Posted September 20, 2016 by admin

grammarpt2

No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may think your attention to detail is lacking and eliminate you—and you definitely don’t want that! Continue Reading →

Builder Radio Logo
Power Marketing Logo
Easy LeadLocker Logo
Power Marketing provides exclusive marketing solutions for Home Builders.
Web Design for Home Builders – SEO – Google Ads – Social – Email – Web Security – E-commerce – Full Web Support – More