Tuesday Tip 7/31/18 – Don’t Leave Your Brand Up To Chance

Posted July 31, 2018 by admin

A brand is so much more than a colorful logo or an eye-catching design.

As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves of grocery stores, or that trademarked image on a can of soda. You’re not wrong, but, at the same time, you’re not entirely right. When it comes to purchasing a new home, well, that’s a much bigger investment than a jar of peanut butter or a case of soft drinks!

In the homebuilding industry, your brand is actually a promise to potential homebuyers. Proper branding is a consistent pledge to your customers that they will receive an emotional, rewarding and valuable experience when choosing your homebuilding business to create their dream home.

Crafting all of this into a symbolic embodiment of what your homebuilding company offers is crucial to a successful marketing strategy. It’s not about shouting louder than your competitors, nor is it about simply identifying your new homes or services; rather it’s about eliciting that sense of security from homebuyers. They know when they see your homebuilding brand it represents happy homeowners—friends and family who have purchased a new home from you—and you’ve exceeded all expectations.

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What Makes Up Your Brand? 5 Quick Tips

Posted August 16, 2016 by Brian Flook

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”.  It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.

What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.

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