You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s a totally different animal when it comes to actually understanding and interpreting all of that data.
It’s ok, you’re not alone! I understand how confusing website analytics can be. With terms thrown around like “Impressions”, “Tracking Code” and “Exit Page”, it can get a bit overwhelming. It’s for this reason I decided to create a series of articles to help demystify website analytics.
Using the most common industry terms, I will not only provide you with an easy to understand definition, but, by the time we’re done you’ll also understand what specifically these phrases mean to the profitability of your website. Are you ready? Let’s get right down to it! Continue Reading →