Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!
Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong!
Have You Been Giving Your Marketing The Attention It Deserves?
Properly marketing your products or service is a continual process. Many businesses are guilty of thinking they will reap the true benefits of advertising their wares with a “one and done” approach. Nothing could be further from the truth!
It All Starts With Your Online Home
Today, more than ever, if you don’t have a well-constructed website chances are you’re not even in the running to attract those crucial customers. Take a look at your online home, your company’s website, and ask yourself these hard questions:
- Is your website horribly out of date?
- Can users navigate your website easily, quickly finding the information they are looking for?
- Is your website optimized to appear on the first page of search engines for specific keywords?
- Are you consistently adding fresh content?
- Is your website mobile responsive, meaning those using cell phones, iPads and tablets can easily see all images and text available?
What do you think about your responses? Next, let’s try this exercise; select your two main competitors, view their websites and ask yourself the same exact questions. How does your site compare to theirs?
Are You Socially Active?
No longer is social media just a nice place to hang out, spend time and share videos of kittens! Your audience is using Facebook, Pinterest, Twitter and hundreds of other social networks to share their experiences about your products and services. Multiple positive reviews of your business can result in an upswing of traffic to your website leading to sales. On the other hand, a negative comment left ignored by your business, or, worse yet, no social interaction at all with your audience can sound the death rattle for your company. That may sound like an extreme statement, but all too often failure to interact with potential clients via social media can lead to a loss of credibility.
Can we share even more sage advice? Reviewing your website and being active on social media is only the tip of the iceberg. In order to best improve your chances of gaining the most from your market share you must also consider:
- Marketing Automation Services
- Online Marketing Strategies
- Proper Media Design
- Professional Video & Photography Services
- Unique Selling Proposition (USP)
- Company Branding
…. to name just a few!
Power Marketing can help your business understand the value that comes with strategic marketing—and it’s much more economical that you might think! Don’t you want to fall in love with your marketing once again? Your clients are still out there, they just have to know you love them!
Contact me for your Free, No Obligation Consultation. We will be happy to discuss your pain, propose a customized remedy and help you win back the hearts of those valuable customers! Call me directly at 301.416.7861 to start the process of mending that broken heart!