Marketing Blunders Part Three: Sluggish Follow-Up

Posted February 19, 2016 by admin

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Hopefully you’ve been finding our ongoing series “The Top Ten Marketing Blunders” useful! This time, Dear Homebuilder, we’re going to talk about the importance of following up with your home buying leads…you are following up, right?

Continue Reading →

Marketing Blunders Part Two: Not Tracking & Measuring Results

Posted February 12, 2016 by admin

Failing-to-track-results

Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →

How To Warm Up A Cold Email List

Posted December 7, 2015 by admin

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by Infusionsoft blogger Sarah Connolly.

Regularity is an extremely important aspect of your email marketing program. Once you establish a relationship, (aka permission to send email to a recipient), it’s imperative to maintain consistent communication over the subscribers’ lifetime. This will help cultivate your relationship and provide useful insights into catering your marketing to your different subscribers/segments. Continue Reading →

Another Step To Help You Get The Most From Your Leads

Posted September 10, 2015 by admin

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Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →

4 Cutting Edge Marketing Strategies To Ignite Your Sales

Posted July 10, 2015 by admin

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There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels – requires that you begin ‘selling’ before you ever have the chance to speak in person to a prospect.

True, marketing has always been (or at least should be) sales in print, but it is in that area between marketing and sales where you have the highest potential to capture the attention and hearts of your buyers. The trouble is that most builders, retailers or communities are often unaware of these online prospects, and so believe that we can’t sell to those we can’t see. Well, just because you can’t see them does not mean that they can’t see you, or that they aren’t paying keen attention to what you have to show and say.

They are there. They are watching, avidly consuming what information you give them. Give them the right message and content, delivered in the way they want to consume it, and you’ll eventually see them pull into your parking lot or picking up their phone to you to engage with you in person. Continue Reading →

How To Find The Right Content Marketer For Your Small Business

Posted June 9, 2015 by admin

Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins.

Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your products or services.

You need content that can build brand awareness, attract visitors to your website, build trust, earn permission to offer your products or services, convert fans into customers and create loyalty.  It’s a huge task for one individual, especially if that individual is you.

At some point, you’ll probably realize that it’s better to outsource some or all of your content marketing so that you can focus on growing other aspects of your business. So in honor of Small Business Week, here are four tips to consider to help you find the right person. Continue Reading →

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