Brian’s Advice
PowerMarketing

All tagged Brian’s Advice

The Most Important Communication Tool In History

New home marketing can be a tricky beast. I’ve been helping homebuilders gain more exposure for their businesses for just about a quarter of century…maybe a bit more, and I find myself still learning new marketing techniques nearly every week. But ...

Impressed By Impressions?

  Homebuilders love talking about impressions! Every Monday they count how many visitors came to their model home, clicked on their PPC ad or liked them on Facebook. That’s great! Here at Power Marketing we encourage homebuilders to track to ...

Homebuilders Need To Mirror People, Not Things

Homebuilders Need To Mirror People, Not Things As a homebuilder you know how convenient and smart it is to present your product visually. This is the tried and true way builders have always marketed their homes, and for good reason. ...

Here’s A Question To Ponder: Why Do Some Of Us Say “Much Obliged”?

Earlier this morning I had a meeting scheduled with a dear client. They hadn’t updated their homebuilding website in about three years and were pretty excited to hear about our new marketing automation program.  Their office is in a fairly ...

Fall Back In Love With Your Marketing This Valentine’s Day!

Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you ...

A Free Holiday Gift For You!

  A Free Holiday Gift For You! I just wanted to say “Thank You” for being a Tuesday Tips subscriber. I’m hoping you’re finding these valuable marketing techniques and strategies as useful as I do. When my team and I ...

Better is Boring—Different is Radical!

When it comes to home builder marketing, different is radical! Being better is simply boring. So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. ...

Builders — Give Your Leads A Reason To Not Eliminate You

Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website? That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain. How many of you can recall the thrill of something ...

The Six Primal Pillars Of The Human Brain

As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ...

There’s A Big Discrepancy Between Better And Different

I’ve been helping homebuilders market new homes since 1992, and in that time I’ve come to the realization that too many builders are unable to articulate how they’re different from the competition. When I ask homebuilders what makes them different, ...