Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing. Dan recently wrote a blog post on the idea and asked why don’t more builders realize they’re in the retail business? Maintaining a reputation for good customer service can have long-lasting benefits for builders, yet many don’t place an importance on this idea.
But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a business. This information is vital to sellers and builders.
So sit back and enjoy this informative discussion on strategic marketing, customer service, and why builders need to keep it all in mind.
Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting.Are you looking to increase the number of homes you are selling?
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