The New Email “Epidemic”: Google and Yahoo Change the Rules for Email Delivery
In the ever-evolving world of digital marketing, email remains a cornerstone, a direct line from your business to your customers. But just as you wouldn’t send or open a letter dressed in an unmarked, unsealed envelope, email’s trustworthiness is its ...
My Website is Launched and Optimized. Now What? (Part 4 of 4)
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...
Complete Guide to Google Business Profile & Google Map Pack
According to many local SEO experts, your Google Business Profile or formerly Google My Business (GMB) profile is now considered your new homepage. It is a crucial tool for businesses to optimize their online presence and gain maximum visibility ...
I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not use CRM software. It’s time to leave the Excel spreadsheet or legal pad behind ...
What to know about Google’s Core Web Vitals update coming in Mid-June 2021
Beginning around mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So, mobile friendliness, load speed, and HTTPS security will all ...
My Home Builder Website has Content. Now What? (Part Two of Four)
Content is the driver for attracting visitors to your website. Creating engaging and valuable information for the user solves the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But how ...
5 Ideas For Shifting Your Trade Show Marketing Budget
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...
I’m a Homebuilder With a Website. Now What? (Part One of Four)
When building a house, you must create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, ...
8 Questions Home Builders Should Ask A Website Developer
Asking the correct questions will help you find the right website developer for your home building online presence. Building a website has become highly specialized and complex, requiring developers to create a better user experience for potential customers. Here are ...
7 Creative Marketing Strategies for Home Builders
The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and ...
Builder Radio Podcast: Selling More Homes – Episode 111
Is It the Market, Or Is It You? Welcome to episode 111 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features a great talk between Jerry Rouleau, Scott Stroud, and guest Paul Montelongo. But ...
