Social media is an untapped tool for most home builders to connect with their audience, share content, and build expert authority. But coming up with posting ideas for social media can be very challenging, especially when you want to create ...
Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...
Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on improvement areas and successes to replicate. The best way to get these insights is by analyzing who is coming to your ...
In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...
Today’s digital world is ripe with opportunities for almost any industry, but with so many platforms and options available, it can quickly become overwhelming. As a builder or contractor, you may wonder where you can get the highest return on ...
Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven but a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best salesperson. ...
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
According to many local SEO experts, your Google Business Profile or formerly Google My Business (GMB) profile is now considered your new homepage. It is a crucial tool for businesses to optimize their online presence and gain maximum visibility ...
Beginning around mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So, mobile friendliness, load speed, and HTTPS security will all ...
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...
