Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven, but it’s a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best salesperson. But it needs to be constantly evolving, changing, and adapting to meet your consumer’s needs. You wouldn’t go years without updating your smartphone. So don’t treat your website like the prop for a 30-minute infomercial.
Your website is your digital storefront and the first impression your potential customer has of your company. What statement does your website make? Is it dated, lacking useful information, or hard to navigate? Or does it have professional images, full of useful information, and has an intuitive user experience to easily convert visitors into prospects?
With technology evolving and consumer behaviors changing, a potential buyer might only see your online presence and not walk into your sales office. It’s more important than ever to keep your website up to date and upgraded.
Recently, the Power Marketing team underwent a complete website redesign. It got us thinking. What are the signs you need to look for to decide if it’s time for a new website?
Here are seven (7) signs that you need a new home builder website:
Your website loads slowly – When it comes to websites, speed is the name of the game, and it can dramatically affect your bottom line. 47% of consumers expect websites to load in two seconds or less, and 40% will abandon a page that takes three or more seconds. You can call it the Amazon effect, but people visiting your website expect it to run fast and load quickly. If it doesn’t, you’ll lose them.
It’s not delivering leads – One of the reasons Power Marketing underwent a redesign was to attract and get better quality leads. Your website should be your best salesperson. If you have a website designed to answer pain points, solve problems, and convert prospects to leads, you are ahead of the game. Warm leads are typically much further in the buying process when reaching out to sales through your website. Warm leads reduce close time and filter out some of the “tire kickers.”
The website is not responsive – According to Statista, mobile search traffic accounts for 55% of all total web traffic. If your website isn’t built specifically for mobile or mobile responsive, you’re losing over half of your audience, not to mention that Google now uses mobile-first indexing. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. A website that’s not mobile responsive is a dinosaur in today’s digital age and is hurting you more than helping you. Time to get that updated ASAP!
No SEO – A website with no SEO is like a building with no roads. If you don’t have SEO correctly set up on your website, people won’t find you or know how to get there. A beautiful building in the middle of the woods does no good if nobody can find it. SEO is a strategy to rank keywords organically on Google. Some of the ranking factors are behind the scenes (e.g. Onsite SEO), and others are more obvious (e.g. blogging, content development). SEO best practices helps Google learn what your page is about, and rank it accordingly. SEO is complicated. It’s easy to learn the elements, but challenging to master. Check out a recent blog covering some of the basics.
Updating the website is hard – You should be able to update your website without any issues. Today’s easy-to-use content management systems (CMS) like WordPress are user-friendly and have several automated features. However, if you can’t update the website yourself without crashing all or parts of your website, this is a red flag. Or, if making small changes takes time and effort, it’s a clear sign you should make major changes.
All Your Competitors Have – If you look around and all your competitors have flashy new websites, not only does it put you at a disadvantage, but it appears as if you don’t care. Those competitors will start stealing your business by offering better and more up-to-date information.
Difficulty Integrating – Today’s websites need to be adaptable. There’s constantly a new stream of plugins, apps, and integrations to upgrade your website’s functionality. This functionality could be offering your clients a way to pay invoices online or a CRM system to manage/track all your sales leads. If you have difficulty integrating with simple software, it is a sign it’s time for a change.
Power Marketing’s Website Evolution
In honor of our blog topic, below is the 20-year evolution of the Power Marketing website:
Power Marketing’s website in 2001
Power Marketing’s website in 2011
How We Can Help
If your website is not getting the results you want or the type of leads you need, it’s time to consider making a change.
We decided a new website would help expand our service offerings to match the shift in the market, showcase our previous work, better focus on our core strengths, and attract more of the kind of business we wanted.
If you’ve been thinking it’s time, we’d love to talk with you. We’ve been helping home builders improve their online presence and use their website as a lead generator for three decades. Our team understands the home builder and the homebuyer. We build websites that attract and convert. Talk to one of our experts today.