New Home Builder Marketing Tips
Black and white photo of a multi-family, tri-level home with staircase

New Home Builder Marketing Tips

May 13th, 2020

Marketing Strategies For Home Builders

New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established companies already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out doesn’t mean a New Home Builder can’t break into their market.

A Homebuilder can take a few actions to set themselves apart from their competition. Therefore, New home builder marketing is essential. You need to connect with your potential customers meaningfully and intentionally. Here are some tips that will give you the best chance of securing lucrative leads.

Marketing Tips for Home Builders:

  • Create a Custom Website built for Home Builders
  • Design a Rememberable Brand to Reflect Trust
  • Target local SEO for New Home Sales Traffic
  • Create 3D Renderings and Interactive Floor Plans
  • Offer Virtual Tours on Your Home Builder Website
  • Provide Case Studies & Content Writing for Builders
  • Social Media Marketing for New Home Builders

Create A Custom Website for Home Builders

The ultimate goal of a new homebuilder marketing plan is to create new leads and secure new business opportunities. Digital Marketing creates interest, and either a salesperson or your website will convert the lead into a sale. And because many of these leads will be created online, your website becomes an incredibly useful tool to capitalize on your home building marketing solutions and strategies. Power Marketing provides specialized and beautiful web design and content writing for builders. We know the home building business just as much as we know the web design business.

Find The Best Marketing Tools for Home Builder Lead Management!

Design a Rememberable Brand To Reflect Trust

All communications with your potential customers need to contain a consistent Homebuilder Brand. This includes tone, presentation, and imagery. If you successfully keep all of these consistent, your home builder logo and brand will shine through to your potential customers. Your brand identity and logo are how your customers will come to know your business. It will dictate how you conduct your business and can be an incredibly useful tool in communicating with the public. Ensure it’s consistent throughout your website and any content you produce; it will build trust with your audience.


Target For New Home Sales Traffic

Search engine optimization helps you target the interests of your customer base and increase New Home Sales. You want to be the listing that shows up when they search for anything near your industry that applies to your services. Likewise, you can place specified ads towards searches and areas that show promise in being interested in what you offer. New home builder marketing can be made much more accessible and affordable by scaling your efforts to target only those with a much better chance of becoming home builder leads and, eventually, reliable customers.

Tools for Digital Marketing for Home Builders!

Create 3D Renderings And Interactive Floor Plans.

Showing your potential to possible customers can be difficult. Two-dimensional drawings can give extreme detail to architects and builders, but the layman won’t fully grasp what they are looking at. Three-dimensional renderings and interactive floor plans of new construction give potential customers a better idea of your capabilities as a home builder. And the more they understand your services, the more likely they are to be confident in your abilities.


Offer Virtual Tours On Your HomeBuilder Website

This is another way to prove your worth to your customers. Virtual tours allow potential customers to explore a home without stepping foot inside. Imagine two listings for an open property. One has pictures of every room from multiple angles, and the other has a picture of the house from the side of the road. Which one are you more likely to be interested in? This idea is taken one step further with virtual tours. It clears any doubt from the customer’s mind and shows them what the property offers.

Check Out The Best Marketing Tools for Home Builders!

Provide Case Studies & Content Writing for Builders

Content writing for builders should provide reliable reviews and case studies. Previous customers are an effective tool to tout your abilities. You can have all the best new homebuilder marketing tactics to attract new leads, but a poor final product will sink your chances of landing a new homebuilder client. These are huge decisions for people, so they want to be secure in their choices. They need to trust the home builder. A solid digital marketing plan with reliable recommendations from someone who was once in their shoes is a quick way to avoid any hesitation on their part.


Social Media Marketing for New Home Builders

Almost everybody is on social media. Your business should be, too. This is a great way to get the word out about your services, special promotions, or your company’s name or general contractor logo. You can communicate directly with potential leads and show them exactly why you are the best choice to provide your services. Post links to social media content hosted on your website. This gets them one step closer to seeing everything you have to offer.

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