Content Is Crucial For Your Homebuilding Website (Part One: Good Writing Vs. Bad Writing)

Content Is Crucial For Your Homebuilding Website (Part One: Good Writing Vs. Bad Writing)

September 13th, 2016


Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve your website copy to attract more prospects and more sales. Your audience has a short attention span—they want brief yet valuable content and they want it right now! If you don’t give it to them you’ll never be able to make the sale.

Good Writing Is

  • Give your audience the information they want from the opening paragraph. Tell them who you are, what makes your homebuilding company unique, what features and benefits you offer that the competition can’t, prices, floor plans—never hold back information. If you do they will go elsewhere.
  • Grab their attention. Tell your story. Spark their imagination. Phrase your content in a manner so homebuyers can envision themselves building a home with your company. Use powerful words and phrases like “imagine”, “your home”, “your family”, etc. This is powerful stuff.
  • Good writing inspires your audience to take action. If they don’t take a step to make contact you’ve failed. Motivate them to provide their contact information, make a call or, better yet, invite them to visit your sales center. Don’t assume they will take the initiative to do this on their own, you must tell them what they need to do next. 

Bad writing does none of the above.

If you would like to discuss your homebuilding website content I would love to hear from you. Power Marketing offers a Free 30-Minute Consultation to help homebuilders, just like you, get the most from their website copy.

Next week I will share how to avoid common grammar mistakes to help you improve your website content.