Maryland Sound International: A Case Study

Maryland Sound International: A Case Study

August 9th, 2013

seo md, search engine optimization md, maryland seo company

Since 1966, Maryland Sound International (MSI) has delivered professional sound production that audiences remember. Founded to serve Frankie Valli & The Four Seasons on their national tour, MSI soon inspired organizers of the world’s most anticipated events to call on MSI for sound production. Today, MSI is one of the leading production companies in the world. Their services include special event production, concert touring systems, equipment specification, installation services and much more.

The Challenge
MSI contacted Power Marketing in the fall of 2012 wanting to reach a larger share of the corporate event market for providing sound production. Ultimately, they wanted to generate sales leads, serve as a sound resource for potential clients and drive more traffic to their website. Though MSI is an international company, they wanted to first focus their website traffic on local (Baltimore metro area) corporate and nonprofit organizations. 

In order to grow their business online, MSI needed to be more visible when people used the search engines, especially Google, to find the products and services they offer. The goal was to dominate the search engine rankings for keywords related to any and all sound and event production, concert sound systems and live sound phrases in Baltimore and Maryland. Fortunately for MSI, not many sound production companies were engaging SEO to its fullest potential.

The Strategy
After one-on-one analysis and conversations with the MSI team, Power Marketing implemented a 6-month SEO campaign designed to achieve their ranking goals and fit their budget. Our Maryland SEO company researched and analyzed specific keywords that would dramatically increase MSI’s organic search engine ranking. We focused on 20 keywords that targeted live sound production in a specific geographic (“sound production Baltimore,” for example). All keywords selected shared high search counts and low competition.

In collaboration with MSI, Power Marketing created customized SEO best practices and incorporated these into MSI’s content management system (CMS). From blog entries and online press releases to website copy, Meta tags and more, we integrated and linked to these keywords consistently and often. We utilized Google Analytics to track the success of MSI’ keywords and provide quantitative results on our progress.

The Results
MSI was a true and quick success story. The sound production company’s search engine rankings skyrocketed, and thousands of previously non-indexed pages are now crawled on regularly by search engine spiders. Here’s a closer look at specific results our Maryland SEO company produced for MSI:

  • After six months of search engine optimization MD services, eight (40%) keywords currently rank on page 1, position 1 in Google searches.
  • A total of 17 (85%) keywords currently rank on page 1 of Google.
  • Four (20%) keywords that weren’t ranking at all during our baseline ranking now show up on Google page 1, position 1.
  • Unique visits to the site increased more than 500% in the first two months of optimization.
  • MSI experienced a 2,545% increase in organic search engine traffic from when they first engaged SEO.

“These SEO results are amazing!” said Jeremiah Leiter, general manager of MSI. “When I was doing my research, it appeared that most sound companies were not paying attention to things like SEO. So, I contracted the best team possible to handle this for me. Power Marketing’s success so far — 17 out of 20 keywords on Google page 1 — is better than I expected in such a short time.”

Successful SEO isn’t an event — it’s a process of creating search engine results pages by building your website correctly and creating a broad Internet presence. Power Marketing, one of the leading search engine optimizations companies in the U.S., has been successful at getting several businesses the Internet search engine results they want. We’ve done it for MSI and other clients, and we can do it for you! Let our team show you how it’s done. Call us today at 301-416-7861.