Nestled on 100 rolling acres in Pleasant Valley, Big Cork Vineyards is one of Maryland’s newest wineries. Big Cork broke ground in 2011 and just began bottling the fruits of their labor this year. We were excited when they contacted us about kick starting their marketing efforts with a new Maryland website design.
The new website needed to do a few things. First, it had to be easy to update and navigate. We created the website in WordPress because the Content Management System (CMS) helps simplify the processes of publishing content, managing edits, using plugins, managing the layout, SEO and much more.
Big Cork didn’t want a website that looked or felt like a standard winery site — ya know, the rustic one with sprawling terrain and grapevines splashed all over every page. They wanted a more edgy look and feel to set their winery apart. We used their striking goddess image as the primary focus on the home page and incorporated a clean, modern design. Each inside page features smaller images of Big Cork’s wines, the vineyards and the people who bring it all full circle, from vine to wine.
The web design MD was created knowing we would eventually add an e-commerce section for buying wine online. The online shopping cart is still in process and will be ready soon. But in the meantime, a mailing list form invites users to share their name and email address to stay in the loop. This form, as well as the one in the Wine Club section, allow visitors to sign up for Big Cork updates, and, more importantly, gives Big Cork the chance to grow its email contact list.
Finally, Big Cork wanted a fully responsive web design. This means when you resize your browser window, the website automatically adapts itself to fit the screen, no matter the size. You don’t need a mobile website in addition to the main site because the responsive design feature automatically adjusts the website per mobile device. Responsive designs are gaining in popularity, and our web designers were excited to create a site for Big Cork that fully supports this feature.
Power Marketing understands what it takes to make a website a tool that delivers real results. Let our team show you how we do it by creating a strategic website design for your company. Call us today at 301-416-7861.