3 Quick Tips For Business Owners In 2017

Posted December 30, 2016 by Brian Flook

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Have you committed to any New Year’s business resolutions for 2017? Here’s three suggestions that just may help your sales team and staff not only be more productive in the upcoming year, but will enable you to better understand whether they’re doing the job you hired them for. 
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The Top 5 Tuesday Tips Of 2016

Posted December 27, 2016 by admin

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With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 Tuesday Tips of the past year. Continue Reading →

5 Proven Ways to Grow Your Email List

Posted December 13, 2016 by admin

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Republished from Infusionsoft.com, December 6th, 2016. Written by Jake Johnson.

Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email address.

Those are solid efforts, but if you want to kick your list growth into hyperdrive, you have to get creative. Here are five proven ways to grow your email list. Continue Reading →

Maximize Your Facebook Business Page (Part Five: Share, Like & Comment)

Posted December 5, 2016 by admin

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You will need to dedicate time to browsing Facebook pages of your identified demographics. Friend them. Follow them. Like and share their posts. This is the social media equivalent of walking around the room at a party, introducing yourself and getting to know everyone. Failing to interact with others is the same thing as being a wallflower, and that simply isn’t going to help your business. Continue Reading →

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

Posted November 29, 2016 by Brian Flook

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As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount. Continue Reading →

Maximize Your Facebook Business Page (Part Three: What And What Not To Post)

Posted November 18, 2016 by Brian Flook

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The goal of your business page is to engage, inform, interact and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline. Continue Reading →

Maximize Your Facebook Business Page (Part Two: The Call To Action)

Posted November 15, 2016 by Brian Flook

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One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is the best selection for your homebuilding business. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by Brian Flook

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Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

Posted August 30, 2016 by Brian Flook

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We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by Brian Flook

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Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

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