The Top 5 Tuesday Tips Of 2016

Posted December 27, 2016 by admin

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With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 Tuesday Tips of the past year. Continue Reading →

Maximize Your Facebook Business Page (Part Five: Share, Like & Comment)

Posted December 5, 2016 by admin

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You will need to dedicate time to browsing Facebook pages of your identified demographics. Friend them. Follow them. Like and share their posts. This is the social media equivalent of walking around the room at a party, introducing yourself and getting to know everyone. Failing to interact with others is the same thing as being a wallflower, and that simply isn’t going to help your business. Continue Reading →

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

Posted November 29, 2016 by Brian Flook

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As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount. Continue Reading →

Maximize Your Facebook Business Page (Part Three: What And What Not To Post)

Posted November 18, 2016 by Brian Flook

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The goal of your business page is to engage, inform, interact and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline. Continue Reading →

Maximize Your Facebook Business Page (Part Two: The Call To Action)

Posted November 15, 2016 by Brian Flook

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One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is the best selection for your homebuilding business. Continue Reading →

Maximize Your Facebook Business Page (Part One: The Set Up)

Posted November 8, 2016 by Brian Flook

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For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page. Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

Marketing Blunders Part Eight: Failure To Promote Testimonials

Posted March 23, 2016 by admin

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For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and your customers are kind enough to let you know, you simply have to share with your audience. Well…are you…letting everyone else know how happy your homebuyers are?

Continue Reading →

Marketing Blunders Part Six: Poor Use Of Social Media

Posted March 11, 2016 by admin

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Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your Homebuilding Website On Google and Not Speaking The Home Buyers’ Language—you can call me directly at 301.416.7861.

Ok, let’s get into this week’s topic: Poor Use Of Social Media!

Continue Reading →

Fall Back In Love With Your Marketing This Valentine’s Day!

Posted February 1, 2016 by Brian Flook

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Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!

Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →

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