The Top 5 Tuesday Tips Of 2016

Posted December 27, 2016 by admin

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With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 Tuesday Tips of the past year. Continue Reading →

What Good Is Building A Website If No One Can Find It?

Posted December 12, 2016 by Brian Flook

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At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means?  Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.

Can I let you in on a little secret? Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

Posted October 3, 2016 by Brian Flook

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It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, you’re losing out to your competitors.

Here’s how to make sure your website gets the exposure your homebuilding business deserves. Continue Reading →

Is Your SEO Company Being Totally Honest With You?

Posted June 28, 2016 by Brian Flook

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Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers of what you’re being told and compare it to what you’re actually buying, chances are you’ll be concerned…and that’s putting it lightly. Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

Your Marketing Questions Answered—PPC & SEO

Posted June 6, 2016 by Trent Semler

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Marketing—and everything that goes along with it—is our passion! Whether it’s creating homebuilder websites or showing clients how to best use marketing automation, and everything in between, we take what we do seriously. As home marketing experts you can imagine the Power Marketing team receives a lot of questions.  Anytime there’s an opportunity for us to demystify the intricate details of your marketing strategies, we’re more than happy to oblige!

This week, we received a question regarding Pay-Per-Click Vs. SEO, and we think you’ll consider the answer pretty helpful. Continue Reading →

Marketing Blunders Part Four: Your Website Isn’t Indexed By Google

Posted February 24, 2016 by admin

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Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, I strongly suggest you read on.

Continue Reading →

Fall Back In Love With Your Marketing This Valentine’s Day!

Posted February 1, 2016 by Brian Flook

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Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!

Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →

Find That Niche That Only You Can Scratch

Posted July 11, 2015 by Brian Flook

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The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →

Website Analytics Explained Part Four: Landing Pages & Exit Pages

Posted May 4, 2015 by Brian Flook

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Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series.

Based on my conversations with some of you and feedback that has arrived via email, it appears the goal of helping you properly interpret website analytics is producing very positive results! It’s always been our goal here at Power Marketing to exceed the expectations of small business owners, and one of the best ways to do exactly that is to provide as much education as possible.

Once again, thank you for all of your valuable feedback! Now, let’s get into understanding the importance of landing and exit pages! Continue Reading →

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