PowerMarketing

Authored by Scott Piper

How Can SEO Help Homebuilders?

How Homebuilders Benefit From Search Engine Optimization (SEO) Marketing plays a vital role in the success of any homebuilder business. It is crucial to highlight your unique selling proposition to potential homebuyers actively searching for homebuilder services to help you ...

The Top 5 Tuesday Tips Of 2016

With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to look back at The Top 5 Tuesday Tips ...

What Good Is Building A Website If No One Can Find It?

At one point or another, you’ve heard the term Search Engine Optimization, but do you understand what this phrase means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to ensure your website appears higher in search results for ...

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, ...

Is Your SEO Company Being Totally Honest With You?

Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers ...

Top Ten Reasons You Must PROPERLY Market Your Business

  #10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...

Your Marketing Questions Answered—PPC & SEO

Marketing—and everything that goes along with it—is our passion! Whether it’s creating homebuilder websites or showing clients how to best use marketing automation, and everything in between, we take what we do seriously. As home marketing experts you can imagine ...

Marketing Blunders Part Four: Your Website Isn’t Indexed By Google

Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, ...

Fall Back In Love With Your Marketing This Valentine’s Day!

Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you ...

Find That Niche That Only You Can Scratch

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...