What Good Is Building A Website If No One Can Find It?

Posted December 12, 2016 by Brian Flook

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At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means?  Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.

Can I let you in on a little secret? Continue Reading →

Marketing Automation And Why You Need It (Part Four: Time To Upsell)

Posted November 1, 2016 by Brian Flook

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There are so many benefits included when utilizing a marketing automation service to attract and nurture qualified leads, but one of the true perks that doesn’t get enough attention is what happens after the sale. Continue Reading →

Marketing Automation And Why You Need It (Part Three: Close More Sales)

Posted October 25, 2016 by Brian Flook

 

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This week I’m going to explain how to transform your marketing automation leads into bona fide sales. Continue Reading →

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Posted October 11, 2016 by Brian Flook

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Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.

In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by Brian Flook

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Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

What Makes Up Your Brand? 5 Quick Tips

Posted August 16, 2016 by Brian Flook

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”.  It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.

What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.

Continue Reading →

How Can I Improve My Website? (Part Two: Clear A Path)

Posted July 19, 2016 by Brian Flook

Brian Flook Power Marketing Building Industry Expert

Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.

Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

How To Resonate With Your Email List Using Customer Segmentation

Posted May 27, 2016 by admin

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Republished from Infusionsoft Blog May 20, 2016

Dear <name>,

Remember my awesome product? It’s still for sale. Click here to buy!

How many of these emails do you receive every week? OK, now think about how many of those bland email offers you actually act on. Probably not too many. But think about how you feel when you get those offers from companies from whom you’ve already purchased. Continue Reading →

Impressed By Impressions?

Posted May 9, 2016 by Brian Flook

 

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Homebuilders love talking about impressions! Every Monday they count how many visitors came to their model home, clicked on their PPC ad or liked them on Facebook. That’s great! Here at Power Marketing we encourage homebuilders to track to their analytics, even doing it for them if need be, but…well, we hate to burst your bubble. Impressions are good to gauge, but really aren’t everything they’re cracked up to be! In this day of Internet marketing, many builders hear the word impressions bantered about by peddlers of many types of online marketing. Please allow me a few moments to address this subject. Continue Reading →

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