Why Your Marketing Company Should Do More Than Just Web Design

Posted September 23, 2014 by admin

The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business in every industry. Not all businesses have the same goals or offer the same products and services, so it’s ridiculous for your advertising agency not to tailor your strategies to your industry and needs. A reliable, results-driven marketing company takes the time to understand your industry as well, if not better, than their own. Continue Reading →

Prepare for Your Best Trade Show With These Success Tips

Posted February 19, 2014 by admin
marketing hagerstown, builder marketing, branding hagerstown md, marketing firms in maryland

The Power Marketing booth at a recent trade show.

Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people in a trade show booth still influenced their purchasing decisions. Learn how to maximize contact with attendees using these suggestions, and ramp up your ROI from your trade show efforts this year.  Continue Reading →

How to Stand Out Among Your Competition

Posted February 7, 2014 by Brian Flook

brian flook, internet marketing md

Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate so potential buyers can see what you’re selling and respond immediately. To be effective, your USP must be four things: Continue Reading →

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