The Top 5 Tuesday Tips Of 2016

Posted December 27, 2016 by admin

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With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 Tuesday Tips of the past year. Continue Reading →

Marketing Automation And Why You Need It (Part Four: Time To Upsell)

Posted November 1, 2016 by Brian Flook

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There are so many benefits included when utilizing a marketing automation service to attract and nurture qualified leads, but one of the true perks that doesn’t get enough attention is what happens after the sale. Continue Reading →

Marketing Automation And Why You Need It (Part Three: Close More Sales)

Posted October 25, 2016 by Brian Flook

 

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This week I’m going to explain how to transform your marketing automation leads into bona fide sales. Continue Reading →

Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Posted October 18, 2016 by Brian Flook

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Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Posted October 11, 2016 by Brian Flook

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Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.

In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →

How Can I Improve My Website? (Part Five: Capture Those Leads!)

Posted August 16, 2016 by Brian Flook

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Hello again and welcome back to our detailed series “How Can I Improve My Website?”—A handy seven-step approach to ensuring your online home is ready to convert passive lookers into excited clients. If you’re just joining us, welcome! This week I’m going to reveal what I think is one of the best techniques you can implement to attract more customers. Best of all, this one simple tool works 24/7 to ensure your leads become vested in buying their new home from you. Continue Reading →

A Very Special Free Invitation

Posted August 9, 2016 by Brian Flook

Brian Flook Power Marketing Building Industry Expert

My tip this week is a bit different!

I hear regularly that many of you enjoy reading our very brief tips.

This week I want to invite you to attend a limited seating, one-hour presentation highlighting the incredible power of Infusionsoft and how we can harness it to grow your organization’s success. Having a CRM and Marketing Automation package isn’t optional today; nearly all business begins online and if you want to capitalize on that opportunity, you’ll need what we have to offer.

Click here to reserve your seat for this crucial opportunity to be held at our Hagerstown, MD office. This one meeting can literally change your business forever.

Next week we will continue our series “How Can I Improve My Website?”—if you haven’t had the chance to read the past entries, now is the time!

Ever Thought About Automating Your Lead Capture Process?

Posted January 15, 2016 by Brian Flook

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When it comes to new home sales, no other tool comes close to the importance of your home building website. As new home sales trainer, Myers Barnes puts it, “The website is the new sales model.” Great, so your homebuilding company has a new website! Want to know what statistically happens next?….Nothing. Continue Reading →

Yes, You Must Hold Your Website Accountable For Your Business

Posted September 2, 2015 by admin

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We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the obligations you deemed necessary from its initial launch. As time marches on, many businesses lose sight as to the importance of their online presence. I’m not talking about how active your company is on social media or how frequently you blog, rather, I’m referring to the duty your website has to lead your audience to actually choose, and then purchase your product. Continue Reading →

How To Find The Right Content Marketer For Your Small Business

Posted June 9, 2015 by admin

Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins.

Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your products or services.

You need content that can build brand awareness, attract visitors to your website, build trust, earn permission to offer your products or services, convert fans into customers and create loyalty.  It’s a huge task for one individual, especially if that individual is you.

At some point, you’ll probably realize that it’s better to outsource some or all of your content marketing so that you can focus on growing other aspects of your business. So in honor of Small Business Week, here are four tips to consider to help you find the right person. Continue Reading →

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