How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

Posted August 30, 2016 by Brian Flook

give-visitors-what-they-want

We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by Brian Flook

NEWwords-do-count

Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

Marketing Blunders Part Seven: Cheap Photography & Video

Posted March 18, 2016 by admin

Cheap-Photography

Hello again, and thanks for stopping in to checkout our ongoing series “The Top Ten Marketing Blunders To Avoid”. We’ve covered a lot ground so far, everything from failure to follow up with your home buying leads, not ensuring your homebuilding website is indexed on Google, not speaking in terms your prospects can identify with—even improper use of social media! But this week, as promised, I’m going to address the one thing that can turn off your home buyers quicker than anything else: Cheap Photography.

Continue Reading →

Marketing Blunders Part Two: Not Tracking & Measuring Results

Posted February 12, 2016 by admin

Failing-to-track-results

Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →

These Marketing Blunders Are Costing You Sales Part One

Posted February 8, 2016 by admin

Outdated-website

Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →

Power Marketing Website Wins Honorable Mention

Posted December 4, 2013 by admin
builder marketing, homebuilder marketing

Another award to add to our wall! Amanda Linthicum (L-R), Krista Scarlett and Johanne Courtright worked on the Advantage Homes website, which received Honorable Mention.

Great news! Our team recently received Honorable Mention for Advantage Homes’ website design in NAHB’s 2014 Jerry Rouleau Awards for Excellence in Marketing and Home Design. The annual awards acknowledge manufacturers, home builders and builder marketing companies in categories of exceptional home design and marketing materials.

Earlier this year, we created the cohesive new web platform for our long-time client that offers improved navigation, functionality and sharing options for website users. It also allows website edits to update directly to kiosks in Advantage sales centers. The new website offers interested homebuyers a full-service, online experience when searching for a new home. You can learn more about Advantage’s new website and our builder marketing services here.

Power Marketing Wins Award for Homebuilder Websites

Posted May 13, 2013 by admin
builder marketing, homebuilder websites, marketing Hagerstown, power marketing

top L, clockwise: Best Website award; Johanne, Amanda, Andrew and Belinda accept the award for Best Website at the Awards of Excellence banquet; in addition to Best Website, the team at Advantage Homes received 4 additional awards and 4 team members are the in the Million Dollar Club (with sales exceeding $1 million)

Our builder marketing team is proud to announce that we won an award for Best Website at last week’s Frederick County Building Industry Association (FCBIA) Awards of Excellence! Each year the awards banquet celebrates the best new home designs, sales models, marketing materials and more that Maryland home builders have to offer, and we were honored to attend the event with our long-time client Advantage Homes. Continue Reading →

We Have Internet Marketing Bragging Rights!

Posted April 4, 2013 by Brian Flook

power marketing, builder marketing, internet marketing md, advantage homes

Remember these two eBlasts we created for new homes builder Advantage Homes? Just two weeks in and we’re seeing stellar results! Just to recap: this twice-monthly eBlast series is part of a builder marketing campaign targeting households in Germantown, Md., Gaithersburg, Md., and Frederick and Loudon counties. One eBlast encourages prospective homebuyers to stop wasting money on rent and start investing in an Advantage townhome at Brunswick Crossing. The other focuses on the relaxing, resort lifestyle that Brunswick Crossing offers buyers of Advantage’s single-family homes. Continue Reading →

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