Don’t abandon direct mail campaigns — they’re extremely effective, even in the digital age, according to an annual Household Diary study conducted by the U.S. Postal Service. Even young people respond to printed material. An ExactTarget study found that 76 percent of surveyed young people said they’d make a purchase based on something they received in the mail. Continue Reading →
The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and marketing services to improve the North Pole’s Internet success. Check out these behind-the-scenes photos of how our team turned a creative idea into an online success.
Stacy the Elf, getting ready for her close-up.
Krista & Amanda lend a hand with last-minute styling details.
“How does my hair look, you guys?”
Matt, photographer and designer extraordinaire, takes a few shots in the front lobby of Power Marketing & Coldwell Banker Innovations. The white wall in the background made it easier for Stacy to be “cut out” and “shrinked” in Photoshop.
Strike a pose!
“She’s an angry elf. She must be from the South Pole.”
“You want me to do what? Let me write this down!”
“SANTA?!!! I KNOW HIM!!!!”
Only a few more shots left. How do you feel about that, Stacy the Elf?
From photo to Photoshop, here are a few screenshots of how Matt transformed Stacy Miller into Stacy the Elf throughout our office.