Maximize Your Facebook Marketing Efforts

Posted November 19, 2014 by admin

Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand.

With more than 1.23 million users, it’s hard to ignore the social networking powerhouse that is Facebook. While many use the platform to stay connected with friends, family and their favorite brands, the marketing potential Facebook offers businesses is tremendous. But too often, companies create a page, post when there’s nothing better to do, casually ignoring its followers. This, Dear Readers, is more than a missed opportunity, it’s a horrible mistake.  Continue Reading →

“Stacy on the Shelf” Achieves Media Success

Posted December 23, 2013 by Brian Flook

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Have you looked at our Facebook page lately? If so, you’ve seen our holiday campaign “Stacy on the Shelf,” starring our own Account Executive Stacy Miller. This unique twist on the popular holiday tradition “Elf on the Shelf” has delivered tremendous success for our Maryland marketing company — both on social media and all across the web.  Continue Reading →

Stacy on the Shelf: Behind-the-Scenes

Posted December 23, 2013 by admin

The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and marketing services to improve the North Pole’s Internet success. Check out these behind-the-scenes photos of how our team turned a creative idea into an online success.

Stacy the Elf, getting ready for her close-up.

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Krista & Amanda lend a hand with last-minute styling details.

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“How does my hair look, you guys?”

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Matt, photographer and designer extraordinaire, takes a few shots in the front lobby of Power Marketing & Coldwell Banker Innovations. The white wall in the background made it easier for Stacy to be “cut out” and “shrinked” in Photoshop.

 

Strike a pose!

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“She’s an angry elf. She must be from the South Pole.”

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“You want me to do what? Let me write this down!”

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“SANTA?!!! I KNOW HIM!!!!”

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Only a few more shots left. How do you feel about that, Stacy the Elf?

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From photo to Photoshop, here are a few screenshots of how Matt transformed Stacy Miller into Stacy the Elf throughout our office.

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If you missed any of Stacy’s adventures, click here to see her photos on Facebook.

More Praise for Power Marketing

Posted November 21, 2013 by admin

What’s one of the best feelings in the world, you ask? Checking your email first thing on a Thursday morning and reading a raving review from one of your long-time clients. We were delighted to receive this praise from Rick Centra of Advantage Homes on a fall campaign we recently created for the Brunswick Crossing community (click here to read about it). Here’s what he had to say about our builder marketing services:

“I have read and evaluated the [results report from the campaign] and all I can say is THANKS! You guys are simply the best of the best, and I appreciate everything that Power Marketing has done to help our company. Words like awesome, outstanding, incredible, excellence, devoted, passionate and professional best describe your fine company.”

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Rick Centra (L) and Jim McCormack of Advantage Homes

Thanks for the kind words, Rick! And, here’s to many, many more years of builder marketing success.

Featured Project: Big Cork Vineyards

Posted November 18, 2013 by admin

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Our client, Maryland winery Big Cork Vineyards, wanted a holiday-inspired ad to spread word about a special discount they’re offering: free online shipping through Dec. 15. The ad currently is running in the Frederick-News Post‘s print and online editions. The goal was to feature the offer while creating an eye-catching design that lets readers know the offer is a limited-time, holiday-only special.

Lead Designer Amanda Linthicum chose a red, green and black color palette to agree with the holiday theme. She created the lightbulbs by hand in PhotoShop. The headline copy is catchy, attention-grabbing and holiday inspired. The copy explains why Big Cork’s award-winning wines are the perfect addition for any holiday meal.

To create successful advertising, whether in print or online, you need to understand the medium. Our Maryland marketing company has created hundreds of successful ad campaigns over the years. Now let us create one for you. Call us today at 301-416-7861 or inquire by email to [email protected]. To see more of our advertising portfolio, click here.

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