Ever Thought About Automating Your Lead Capture Process?

Posted January 15, 2016 by Brian Flook

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When it comes to new home sales, no other tool comes close to the importance of your home building website. As new home sales trainer, Myers Barnes puts it, “The website is the new sales model.” Great, so your homebuilding company has a new website! Want to know what statistically happens next?….Nothing. Continue Reading →

We Feel Your CRM Adoption Pain

Posted November 2, 2015 by admin

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By Ben Snedeker republished from Infusionsoft Oct. 29, 2015 

It turns out that the biggest pain of CRM for businesses is adoption, as in, 58 percent of businesses agree that it’s the biggest pain. In other words, over half of businesses say to themselves, “If we can just get our team to adopt the new CRM software, we’d be over the biggest hurdle and on to the benefits of CRM.”

So if you’re thinking about CRM for your business, there’s a good chance you’re thinking about adoption issues, too. You’re probably asking yourself questions like: Continue Reading →

How To Find The Right Content Marketer For Your Small Business

Posted June 9, 2015 by admin

Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins.

Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your products or services.

You need content that can build brand awareness, attract visitors to your website, build trust, earn permission to offer your products or services, convert fans into customers and create loyalty.  It’s a huge task for one individual, especially if that individual is you.

At some point, you’ll probably realize that it’s better to outsource some or all of your content marketing so that you can focus on growing other aspects of your business. So in honor of Small Business Week, here are four tips to consider to help you find the right person. Continue Reading →

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