6 Pros & Cons for Postcard Marketing

Posted June 2, 2014 by admin

Don’t abandon direct mail campaigns — they’re extremely effective, even in the digital age, according to an annual Household Diary study conducted by the U.S. Postal Service. Even young people respond to printed material. An ExactTarget study found that 76 percent of surveyed young people said they’d make a purchase based on something they received in the mail. Continue Reading →

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