If Creative Content Is So Crucial, Why Is It So Often Ignored?

Posted November 11, 2015 by John Spare

Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative content seldom receives the attention it deserves.

There is an often misunderstood proposition, over a century old, frequently referred to as “The Infinite Monkey Theorem”. Simply put, this hypothesis states that a monkey hitting typewriter or computer keys at random, given an infinite amount of time, will write the complete works of William Shakespeare. How can this be? Why would anyone even remotely think this is possible? Continue Reading →

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