Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Posted October 18, 2016 by Brian Flook

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Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →

What Makes Up Your Brand? 5 Quick Tips

Posted August 16, 2016 by Brian Flook

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”.  It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.

What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.

Continue Reading →

Three Keys To Creating A Customer Referral Program That Works

Posted April 15, 2016 by admin

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Republished from Infusionsoft blogger Matt Egan, April 4, 2016.

There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right? Continue Reading →

Marketing Blunders Part Two: Not Tracking & Measuring Results

Posted February 12, 2016 by admin

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Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →

Fall Back In Love With Your Marketing This Valentine’s Day!

Posted February 1, 2016 by Brian Flook

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Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!

Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →

3 Ways To Pummel The Online Competitiion

Posted August 14, 2015 by Brian Flook

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Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re pretty confident—but suddenly the police officer calmly pulls out this strange looking thing, points it at you and all of a sudden… Bzzzzzttttt! Before you even know what happened, 50,000 volts of electric current stop you in your tracks! You might call that a great equalizer. Continue Reading →

Unique Selling Proposition—The Foundation To Your Success. What Is Yours?

Posted July 31, 2015 by admin

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As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one very crucial concept.  Without this, you can never truly maximize your marketing efforts, empowering them to reach their full potential. What is this all important topic that is so vital to properly marketing your product or service?  Continue Reading →

Do You Really Need A Blog?

Posted June 1, 2015 by admin

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Reposted from InfusionSoft Blog Manager Ellis Friedman.

The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative content, and all those thoughts flood so easily and consistently onto the keyboard that bloggers frequently find themselves desperately wishing for a good old fashioned case of writer’s block.

And that’s why you can and should totally start a blog. Now. Continue Reading →

7 Key Numbers Homebuilders Must Understand

Posted October 20, 2014 by admin

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“The response to the presentation was simply amazing. It’s obvious that the home building industry is definitely on the uptick, but still searching for viable solutions to increase revenue while exceeding the ever growing demands of clients.” Continue Reading →

Ask the Expert II: Maryland Marketing Q&A with Brian Flook

Posted June 14, 2014 by admin

Brian FlookMarketing is one of the most important investments for any business. This reoccurring marketing series features frequently asked questions and concerns business owners have about their marketing efforts, answered by Power Marketing President/Owner Brian Flook. This week, we asked Brian his thoughts on brand vs. logo and the value of a USP.

Continue Reading →

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