Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Posted October 18, 2016 by Brian Flook

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Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Posted October 11, 2016 by Brian Flook

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Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.

In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

Posted October 3, 2016 by Brian Flook

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It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, you’re losing out to your competitors.

Here’s how to make sure your website gets the exposure your homebuilding business deserves. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by Brian Flook

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Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)

Posted September 20, 2016 by Brian Flook

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No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may think your attention to detail is lacking and eliminate you—and you definitely don’t want that! Continue Reading →

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

Posted August 30, 2016 by Brian Flook

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We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by Brian Flook

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Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

How Can I Improve My Website? (Part Two: Clear A Path)

Posted July 19, 2016 by Brian Flook

Brian Flook Power Marketing Building Industry Expert

Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.

Continue Reading →

Power Marketing Partners With Homebuilding Resource CG Visions

Posted June 30, 2016 by John Spare

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Homebuilder marketing leader Power Marketing is proud to announce their new partnership with the top solutions resource for the building industry, CG Visions. Power Marketing will now provide their 25 years of builder marketing experience as a resource for CG Visions clients while CG Visions makes their services available to the Power Marketing clientele. Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

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