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The goal of your business page is to engage, inform, interact and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline.

What To Post On Your Facebook Business Page

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You want to share with the world your communities, model homes and latest news regarding your homebuilding business, but it’s crucial that you do so with a purpose.

Make certain every post includes the following:

  1. An engaging headline or interesting “lead-in”.
  1. A link taking your followers to a specific page on your website.
  1. An amazing image!

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It’s important to note, when you place a link in your post Facebook pulls an image from your site that will be visible on your timeline. These automatically placed images are often not the correct size, and, worse yet, may not even be related to your post.

The proper image size for a Facebook post is 1200 x 627 pixels. Before you publish your post you have the opportunity to delete the random image Facebook has pulled and place your own, properly sized image.

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What Not To Post On Your Facebook Business Page

You want to cast a wide net with your Facebook Business Page, that’s why it’s so important to never post anything that will alienate even the smallest percentage of your audience. Stay away from hot topics such as politics, religion, gossip, etc. This is not the place for your personal views—this is your social media path to sell more homes!

Next week I will discuss the ideal frequency of posting on your Facebook Business Page as well as how to easily schedule posts in advance.

I’m available to help you learn more about how important social media truly is for your homebuilding business. Feel free to call me directly at 301.416.7861 and I will be happy to answer any questions.

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