Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready?
The great thing about marketing today is that 90% of it is online, and, even better, 100% is nearly instantly measurable!
Why is this so important? If you are investing money in a marketing campaign or advertising source, wouldn’t you like to know how effective that source is as soon as possible? Guess what, you can.
Marketing analytics software can tell you the source of every visitor that comes to your website. It can tell how many times a lead returns to your website, assign a recognition tag to that specific visitor and —are you ready for this? —automatically notify your sales team when that lead is demonstrating the most interest. Sounds amazing, right?
Well, if you begin tracking where your leads are coming from, which lead sources are producing sales, and what your cost per lead and cost per sale actually are isn’t it a “no-brainer” that you’ll get more from your marketing budget? Measure and track everything, and yes, there’s an app for that!*
What’s The Bottom Line?
Implications: Money is wasted on nonproductive marketing that should be applied to more useful sources that actually bring in sales.
Solution: Use marketing and sales tracking software that will report lead sources, costs, and ROI for every campaign.
*I use and highly recommend Infusionsoft marketing automation software. If you want to learn more about this incredible technology which is quickly becoming a game-changer in the marketing world, just give me a call at 301.416.7861!
Next week we’re going to discuss the importance of client follow-up—until then…..