If a picture is worth a thousand words, then how much is an entire Pinterest profile worth?

Here at marketing strategy firm Power Marketing, we have embraced the fun and potential of the latest social media network de jour to hit the web. With Pinterest racking in more than 4 million unique visitors per day, it was only natural that we took to the image-based site to find out why so many people love “pinning” and sharing unique or interesting photos, videos and more to their virtual inspiration boards.

In October, we created a Pinterest page for Baltimore-based realtors The Bob Lucido Team. Being a part of the real estate industry, the company seemed like the perfect fit for Pinterest’s platform, where food, interior décor, design and other home-related categories are user favorites. On the Bob Lucido page, you’ll find several different boards and pins that reflect the company’s overall brand and the things their target audience enjoys. From boards like DIY Home Projects and Tips for Homeowners to Food for the Soul and Our Homes, their page takes visitors on a visual journey, offering fun and interactive inspiration that visitors can apply to their own homes. You’ll find repins of industry leaders and top brands like Lowes and Martha Stewart Living, plus recipes that would taste delicious in any homebuyer’s new kitchen.

The concept of Pinterest is simple and easy to learn, too. As with any social media network, knowing the lingo is crucial to feeling comfortable and aware of the content. Here are three terms you need to know before getting started on your own Pinterest page:

  1. Pin – A pin is an image added to Pinterest. Pins can be added from a website by clicking the “Pin It” button or you can upload images straight from your computer. Pins added using Pin It link back to the original site.
  2. Board – A board is a collection of pins. You can categorize your boards however you like. Board examples are DIY Home Projects, Recipes, Party Ideas or Favorite Movies.
  3. Following – When you click “Following All” on a user, it means that you will see all of that user’s newest pins on your Pinterest Home Page. When a user makes new boards, you will automatically follow those boards. If you like a specific board that a user pins to but don’t necessarily want to follow that user, you can follow just that board.

Do you use Pinterest personally or professionally? If so, what is your favorite thing about it?