Earlier this summer, Power Marketing was selected to redesign a new logo, tagline and brand identity for the Washington County Free Library (WCFL). The WCFL was in the midst of a capital building expansion that doubled the size of the central library in downtown Hagerstown. The new building just opened to the public this week, and it was our job to create a memorable brand and graphic identity to reintroduce the library system to our community.

The old logo reflected the nation’s first book wagon, which was first introduced in Washington County, Md. in 1905. It had been the centerpiece of the library brand since the early 1900s. The library is very proud of its heritage, but they wanted a more current design that reflects the realities of libraries today. 

The new logo and tagline, “Where People and Possibilities Meet,” represent the community living room the WCFL serves as for Washington County. Just like the message of the tagline, the logo we created has dual meanings. The images can be interpreted as people coming together to read, learn and grow with one another, or arrows directing them to one central location: the library. The logo serves as a reminder of this educational meeting place the community shares, thanks to the library system.

what is brand strategy

Here’s what Power Marketing President/Owner Brian Flook had to say about the new branding:

“We are thrilled that the library chose Power Marketing to redesign the logo and tagline. The WCFL has been a landmark in our community for many years — a destination for socializing, a priceless resource of information and a partner in economic development. With our organization’s proven brand strategies and WCFL’s impact on the community, we believe this new logo symbolizes all the great things on the horizon for Washington County.”

If you haven’t visited the new downtown branch location at 100 S. Potomac St. yet, be sure to stop by! The renovations are incredible, and we can’t wait to see how the community responds. To learn more about Power Marketing’s brand identity services, click here.