*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...
Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t? So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and what it does for ...
A potential customer’s first impression of your company will likely be your website. According to Statista, 93% of people looking for a home will use the internet. So, at what point are you considering building a new website? Or do ...
Are you looking to create an impactful digital marketing strategy for your homebuilder brand? Partnering with a digital marketing agency can help you achieve your goals. However, hiring an agency is a complex process. It requires coordination between the client ...
DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Streaming services and the networks produce a documentary or TV ...
Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven but a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best salesperson. ...
One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to capture ...
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not use CRM software. It’s time to leave the Excel spreadsheet or legal pad behind ...
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...
When building a house, you must create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, ...
