Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by Brian Flook

part-three-get-to-point

Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

Posted August 30, 2016 by Brian Flook

give-visitors-what-they-want

We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by Brian Flook

NEWwords-do-count

Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

How Can I Improve My Website? (Part Two: Clear A Path)

Posted July 19, 2016 by Brian Flook

Brian Flook Power Marketing Building Industry Expert

Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.

Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

Homebuilders Need To Mirror People, Not Things

Posted April 29, 2016 by Brian Flook

pm-logo-social

Homebuilders Need To Mirror People, Not Things

As a homebuilder you know how convenient and smart it is to present your product visually. This is the tried and true way builders have always marketed their homes, and for good reason. Of course a well structured homebuilding marketing automation, great SEO practices, intuitive website design and being active on social media with potential homeowners all works, too.

But I’ve always been a firm believer that good photography doesn’t sell—but great photography does! So what makes a picture great? Continue Reading →

Marketing Blunders Part Ten: Failure To Automate

Posted April 8, 2016 by admin

Failure-to-automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →

Marketing Blunders Part Nine: Not Using A Referral Program

Posted March 31, 2016 by admin

Ignoring-referrals

Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for homebuilders to maximize referrals. You’re not going to want to miss #9 in our ongoing series “Marketing Blunders To Avoid”!

Continue Reading →

Marketing Blunders Part Six: Poor Use Of Social Media

Posted March 11, 2016 by admin

Poor-Social-Media

Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your Homebuilding Website On Google and Not Speaking The Home Buyers’ Language—you can call me directly at 301.416.7861.

Ok, let’s get into this week’s topic: Poor Use Of Social Media!

Continue Reading →

Marketing Blunders Part Four: Your Website Isn’t Indexed By Google

Posted February 24, 2016 by admin

Not-indexed-by-Google

Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, I strongly suggest you read on.

Continue Reading →

Builder Radio Logo
Power Marketing Logo
Easy LeadLocker Logo
Power Marketing is a proud pillar of the American Dream Trio — three distinct organizations dedicated to strengthening the American Dream of Home Ownership.