5 Proven Ways to Grow Your Email List

Posted December 13, 2016 by admin

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Republished from Infusionsoft.com, December 6th, 2016. Written by Jake Johnson.

Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email address.

Those are solid efforts, but if you want to kick your list growth into hyperdrive, you have to get creative. Here are five proven ways to grow your email list. Continue Reading →

Marketing Automation And Why You Need It (Part Four: Time To Upsell)

Posted November 1, 2016 by Brian Flook

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There are so many benefits included when utilizing a marketing automation service to attract and nurture qualified leads, but one of the true perks that doesn’t get enough attention is what happens after the sale. Continue Reading →

Marketing Automation And Why You Need It (Part Three: Close More Sales)

Posted October 25, 2016 by Brian Flook

 

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This week I’m going to explain how to transform your marketing automation leads into bona fide sales. Continue Reading →

Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Posted October 18, 2016 by Brian Flook

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Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Posted October 11, 2016 by Brian Flook

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Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.

In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →

How Can I Improve My Website? (Part Five: Capture Those Leads!)

Posted August 16, 2016 by Brian Flook

Marketing Automation Blog Part 5

Hello again and welcome back to our detailed series “How Can I Improve My Website?”—A handy seven-step approach to ensuring your online home is ready to convert passive lookers into excited clients. If you’re just joining us, welcome! This week I’m going to reveal what I think is one of the best techniques you can implement to attract more customers. Best of all, this one simple tool works 24/7 to ensure your leads become vested in buying their new home from you. Continue Reading →

A Very Special Free Invitation

Posted August 9, 2016 by Brian Flook

Brian Flook Power Marketing Building Industry Expert

My tip this week is a bit different!

I hear regularly that many of you enjoy reading our very brief tips.

This week I want to invite you to attend a limited seating, one-hour presentation highlighting the incredible power of Infusionsoft and how we can harness it to grow your organization’s success. Having a CRM and Marketing Automation package isn’t optional today; nearly all business begins online and if you want to capitalize on that opportunity, you’ll need what we have to offer.

Click here to reserve your seat for this crucial opportunity to be held at our Hagerstown, MD office. This one meeting can literally change your business forever.

Next week we will continue our series “How Can I Improve My Website?”—if you haven’t had the chance to read the past entries, now is the time!

How To Resonate With Your Email List Using Customer Segmentation

Posted May 27, 2016 by admin

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Republished from Infusionsoft Blog May 20, 2016

Dear <name>,

Remember my awesome product? It’s still for sale. Click here to buy!

How many of these emails do you receive every week? OK, now think about how many of those bland email offers you actually act on. Probably not too many. But think about how you feel when you get those offers from companies from whom you’ve already purchased. Continue Reading →

Marketing Blunders Part Ten: Failure To Automate

Posted April 8, 2016 by admin

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Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →

Marketing Blunders Part Three: Sluggish Follow-Up

Posted February 19, 2016 by admin

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Hopefully you’ve been finding our ongoing series “The Top Ten Marketing Blunders” useful! This time, Dear Homebuilder, we’re going to talk about the importance of following up with your home buying leads…you are following up, right?

Continue Reading →

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