Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by Brian Flook

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Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)

Posted September 20, 2016 by Brian Flook

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No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may think your attention to detail is lacking and eliminate you—and you definitely don’t want that! Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part One: Good Writing Vs. Bad Writing)

Posted September 13, 2016 by Brian Flook

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Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve your website copy to attract more prospects and more sales. Your audience has a short attention span—they want brief yet valuable content and they want it right now! If you don’t give it to them you’ll never be able to make the sale. Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by Brian Flook

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Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

Marketing Blunders Part Five: Not Speaking Your Buyers’ Language

Posted March 4, 2016 by admin

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Hello again homebuilders. This week we’re almost at the halfway point of our ongoing series “Marketing Blunders To Avoid”, and I’m glad you checked in for this one! Are you certain you’re speaking the language home buyers understand? Let’s make sure!

Continue Reading →

If Creative Content Is So Crucial, Why Is It So Often Ignored?

Posted November 11, 2015 by John Spare

Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative content seldom receives the attention it deserves.

There is an often misunderstood proposition, over a century old, frequently referred to as “The Infinite Monkey Theorem”. Simply put, this hypothesis states that a monkey hitting typewriter or computer keys at random, given an infinite amount of time, will write the complete works of William Shakespeare. How can this be? Why would anyone even remotely think this is possible? Continue Reading →

Do You Really Need A Blog?

Posted June 1, 2015 by admin

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Reposted from InfusionSoft Blog Manager Ellis Friedman.

The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative content, and all those thoughts flood so easily and consistently onto the keyboard that bloggers frequently find themselves desperately wishing for a good old fashioned case of writer’s block.

And that’s why you can and should totally start a blog. Now. Continue Reading →

Power Marketing’s Own Brian Flook Gets Some Face Time With Santa

Posted December 18, 2014 by John Spare

 

Our very own Brian Flook has just returned from a special trip to the North Pole, where he had some time to catch up with his old friend Santa Claus. The Big Guy shared so much valuable insight, Brian asked if we could publish the transcripts in this week’s Power Marketing blog. With a hearty “Ho, Ho, Ho!” Santa happily agreed. So here it is, an official Power Marketing Exclusive….. Continue Reading →

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